Radio Production

Why are Radio Jingles so Important?

Radio Jingles are so important because it makes the radio more entertaining and memorable for the listeners. If we listened to the radio without any jingles then the listeners would soon lose concentration and become bored very quick.

What is a radio jingle?

A radio jingle can count as all types of advertising. It advertises products, show promos, competitions / events, station idents and news; they are generally fun and short, the longest that a normal radio jingle lasts is, maximum, 2mins, but they can be a short as 10secs. They make the radio station sound professional and exciting for the listeners.

Codes and Conventions of Radio Jingles

- Background music

- Relevant Information (Time, Name of Station, Presenters, etc)

- Target Audience

- Sounds professional and fun

Script for Show Promo

[Fade in] [Background Music: Black Eyed Peas – Pump it Harder] Steph: This is Stephi with Celeb Takeover, with artists like: [Fade Out Background Music] Kings of Leon

[Fade in] Chorus of Kings of Leon – Use somebody [Fade out]

Steph: Paramore

[Fade in] Chorus of Paramore – Ignorance [Fade out]

Steph: Keri Hilson

[Fade in] Chorus of Keri Hilson – Energy [Fade out]

Steph: Ciara

[Fade in] Chorus of Ciara – Never Ever Remix [Fade out]

Steph: Jay-Z

[Fade in] Verse one of Jay-Z – Run This Town [Fade out]

Steph: Lady Gaga

[Fade in] Chorus of Lady Gaga – Lovegame [Fade out]

Steph: Beyonce

[Fade in] Chorus of Beyonce – Sweet Dreams [Fade out]

Steph: JLS

[Fade in] Chorus of JLS – Beat Again [Fade out]

Steph: One Republic

[Fade in] Chorus of One Republic – Apologize Remix [Fade out]

Steph: Jordan Sparks

[Fade in] Chorus of Jordan Sparks – S.O.S [Fade out]

Steph: Rihanna

[Fade in] Chorus of Rihanna – Don’t Stop The Music [Fade out]

Steph: Friday nights from six till eight.